Media Mix Modeling is Back: A Modern Solution for Data-Driven MarketingMedia mix modeling is back! With increasing data privacy concerns and advancements in machine learning, MMM is regaining prominence as an…May 20May 20
Enterprise AI: things you should do today that actually add valueThere’s a lot of hype today about gen AI and how it will change businesses. And we believe it will in a few years, just not today yet…Apr 23Apr 23
AI is changing the boundaries of the firm: strategies for surviving the upheavalUntil twenty years ago we had been fighting war in the same way for millennia: generals would dispatch an expeditionary force to a remote…Mar 7Mar 7
The Power of Back-to-Basics MarketingFor companies looking to establish a strong foundation and achieve sustainable growth, getting “back to basics” with core marketing and…Feb 7Feb 7
So, you’ve deployed your machine learning model: how do you monitor model performance?Making sure you monitor model performance after the production deployment of your machine learning model is crucial for maintaining its…Feb 5Feb 5
G2M Insights completes SOC 2 Type 2 Certification for its Analyzr platformWe’re pleased to announce we’ve completed our SOC 2 Type 2 certification! We’re continuing to build momentum with our Analyzr platform.Jan 23Jan 23
Predicting the Superbowl Winner with Machine LearningThe NFL season just kicked off last week. So you might be making some bets about who’s going to come out on top. Or maybe, you’re thinking…Sep 13, 2023Sep 13, 2023
Predictive Analytics 101: Where We’ve Been, Why it’s Growing, and Where it’s Going.Jeff Bezos wrote, “As a senior executive, what do you really get paid to do? You get paid to make a small number of high-quality decisions…Jun 22, 2023Jun 22, 2023
G2M Insights completes SOC 2 Type 1 Certification for its Analyzr platformWe’re pleased to announce we’ve completed our SOC 2 Type 1 certification! We’re continuing to build momentum with our Analyzr platform.Mar 30, 2023Mar 30, 2023
How to build a clustering model: A comprehensive guideYou already understand at a high level what clustering is and why marketers should care. Let’s get into what it takes to build a working…Jan 11, 2023Jan 11, 2023
