Jeff Bezos wrote, “As a senior executive, what do you really get paid to do? You get paid to make a small number of high-quality decisions. Your job is not to make thousands of decisions every day.” The same could be said of most all enterprise decision making. If the…

We’re pleased to announce we’ve completed our SOC 2 Type 1 certification! We’re continuing to build momentum with our Analyzr platform. “We’re thrilled to have obtained our SOC 2 unqualified opinion” said Derek Azuara, co-founder and Chief Information Security Officer of G2M Insights. “Successfully completing our SOC 2 Type 1…

You already understand at a high level what clustering is and why marketers should care. Let’s get into what it takes to build a working clustering model. This post assumes you have access to machine learning modeling resources. If you don’t, feel free to request beta access to Analyzr, our…

Clustering is key to proper data-driven segmentation The first things marketers do when planning a market strategy is often to use clustering and segment the market into distinct groupings of prospects that have similar profiles and therefore are likely to respond to the same marketing tactics — think for instance of “soccer moms” or “tech enthusiasts”. In…

We just published our Python SDK to enable model development in Python with the Analyzr API as a compute engine. Feel free to check it out here. Why use the SDK? This SDK is intended for analysts who are comfortable with Python but don’t want to manage their own compute resources. By using the…

We are pleased to announce this partnership with the Department of Computer Science at the University of Colorado Boulder! We’re continuing to build momentum with our Analyzr platform. “We’re thrilled to be Capstone sponsors” said Pierre Elisseeff, co-founder of G2M Insights. “By partnering with CU Boulder’s incredibly talented community of computer scientists and engineers we get to accelerate the development of a low-cost version of Analyzr, so we can make our service available to the broadest possible audience of business analysts worldwide.”

You may be in the planning phase of building your own machine learning model, be it a propensity model to help you better target prospects or a clustering model to better segment your addressable market. This post covers the key stages of building a successful machine learning model and includes…

Marketers and sales professionals often ask us, “what is machine learning?” The short answer is that machine learning is a better prediction technology, and better predictions yield more effective prospect targeting, and more efficient use of sales and marketing resources. This post explains what machine learning is in depth, including…

Our client for this case study is a billion-dollar software company serving mid-market business customers. The company, who we’ll call Acme, was tracking hundreds of thousands of prospect accounts, with a conversion rate of about 3% at a cost of about $1,500 per conversion. They needed a better propensity model…